Market Entry Programme - Case Studies

Bodegas Grupo Yllera is named after the Yllera family who have been growing grapes and producing wines in the region of Castilla y Leon for over 6 generations. They are one of the few still traditionally family owned large wineries in Spain.. There is even a very famous Spanish writer, Arturo Perez Reverte, who includes scenes of people drinking Yllera in almost all his novels. Internationally, several wines of the winery have been won awards and been mentioned by Magazines like Decanter and Wines & Spirits.

We arranged a business meeting agenda in the UK for Yllera with carefully selected UK importers. We loved the wine and weren't surprised when Direct Wines snapped them up. The first shipment arrived in the UK at the beginning of August. Direct Wines are the world's largest mail order wine merchant operating within marketing brands e.g. Laithwaites and Sunday Times Wine Club. They also own Averys, Virgin Wines and Warehouse Wines within the UK.

As the official trade promoters for the regional export development agency of Aragon exterior in Northern Spain, Hispanic Ltd introduced a Spanish frozen vegetable producer, Ultracongelados SAAR, wanting to find new importers in the UK and forge business links through meetings and correspondence.

Ultracongelados SAAR harvests each vegetable form the fertile lands in the region known as �las cinco villas� and frozen within hours. The company boasts an annual production of 23,000 tonnes of vegetables and can readily fulfil orders throughout Europe.

Several UK companies expressed interest in the products offered by Ultracongeladons SAAR and a business meeting agenda with a number of importers in the UK was arranged by Hispanic Ltd.